UIB event mapping

UI Builder is ServiceNow's low-code authoring platform for building custom experiences.

In this project, I redesigned the Event Mapping experience—one of the platform's most complex workflows.

Starting from a task with nearly 0% usability success, I rethought the interaction model, introduced progressive decision-making, leveraged telemetry to simplify choices, and helped shape platform-level discussions around overlay patterns and future AI-assisted authoring.

ROLE

Lead Product Designer

TIME

2024 Q2-3, 2025 Q2-3

TEAM

Product Manager x 1
Engineering x 4+
UX Research x 1
Content design x 1
VX design x 1

USER

Enterprise developers

To lead the Data-Protection-As-A-Service market with blockchain technology, we are building Oasis Parcel, a privacy-first data governance tool that isolates and protects your most sensitive data. Our goal is to empower developers and companies by helping them build secure and compliant infrastructure.

Parcel GA has been recently released, used by a few of our customers including Nebula, The Music Fund, Castalise, and many more.

MY ROLE

Lead and solo designer – discovery and ideation, lo-fi design exploration, interaction design and prototype

TEAM

Naheed Vora, Product Manager
Charlie Jacobson, Product Manager
Nikhil Sharma, Full-stack Engineer
Luka Jeran, Front-end Engineer
Xi Zhang, Front-end Engineer

+ many more back-end engineers ❤️

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